In the dynamic world of regulatory compliance, adapting and finding effective solutions is critical to ensuring that organizations not only comply with regulations, but also optimize their processes. In this episode of Complif's podcast “Papers Al Dia”, we had the pleasure of talking with Ana Belén Rojo, an independent consultant and expert in banking compliance, who shared her experiences and lessons learned in the financial sector.
Ana Belén began her career at Deutsche Bank, where she worked on the implementation of systems such as home banking. Later, he took leadership roles in regulatory compliance and money laundering (AML) prevention at Banco Of America and Standard Bank. At the ICBC, he led the integration of the first Asian bank in Argentina, facing cultural and regulatory challenges that allowed him to develop a broad vision of the global financial sector.
According to Ana, the key to success in the financial world lies in the adaptability. From the impact of Act 25,246 in 2000 to the implementation of post-global financial crisis regulations, the ability to quickly adjust to changes was essential in his career.
“The financial world is dynamic, and regulatory issue regulations based on crises. Adapting is critical to surviving and thriving.”
In 2019, Ana decided to take a leap into independent consulting, offering services to market agents, brokers and other entities. Beyond regulations, its approach focuses on continuous support, understanding the specific needs of each client and offering practical solutions.
Ana stresses that the link with the customer is essential:
“The client needs trust in their advisor, and this is built by being present in the implementation and monitoring of regulations.”
The pandemic also played a crucial role, as it accelerated digitalization and made remote work easier, allowing him to advise clients across the country in an efficient manner.
Regulatory implementation often faces internal resistance, especially in large organizations. For Ana, it is key to work “sector by sector” to gain trust and ensure the correct application of controls.
In small businesses, regulatory compliance can seem like an insurmountable challenge. Ana emphasizes the need to find technological solutions and strategies adapted to the size and resources of the organization.
Digitalization has transformed processes such as digital onboarding and biometric identification, but it also poses new regulatory challenges. Ana highlights the importance of adopting technological tools that improve efficiency without losing sight of compliance.
Compliance isn't just to avoid fines, but to protect the company's reputation. According to Ana, the loss of trust due to breaches or cyberattacks can be devastating and difficult to recover.
A concept that Ana emphasizes is the Risk-based monitoring, which allows organizations to prioritize resources and focus on the most important customers and operations. This requires constant self-evaluation and a deep understanding of the client portfolio.
Ana's Practical Advice:
“Identify the 20% of customers who generate 80% of your profitability. That's where you should focus your monitoring efforts.”
For Ana, the future of regulatory compliance is marked by increasing digitalization and emerging risks, such as cyberattacks. In addition, it mentions the impact of new regulations related to virtual assets, sustainability, and corporate social responsibility.
A Final Message:
“Technology won't replace human judgment, but it can automate repetitive processes, allowing companies to focus on deeper and more strategic analysis.”
Ana Belén Rojo's experience highlights that regulatory compliance should not be seen as a burden, but rather as an opportunity to improve processes, reduce risks and build trust with customers and regulators. Its practical approach and adaptability make it a benchmark for companies that seek to comply with regulations in an efficient and sustainable way.
Founder in Compliance Argentina
Founder of Compliance Argentina. With more than 25 years of experience in the financial industry, he enrolled in the Professional Council of Economic Sciences of the Autonomous City of Buenos Aires, reinforcing his commitment to ethics and professional quality. He has been a full member of the Compliance Committee of the Association of Banks of the Argentine Republic (ABA) and is currently a member of the Argentine Association of Ethics and Compliance (AAEC). He specializes in regulations of the National Securities Commission (CNV), the Central Bank of Argentina (BCRA) and the Financial Information Unit (FIU). Throughout his career, he has implemented PLD and KYC/KYB controls, procedures and policies, Codes of Conduct and anti-corruption guidelines.
Desde Complif estamos para ayudar a los equipos de compliance y prevención de lavado de dinero a hacer su día a día más eficiente y disminuir las fricciones de tiempo y monitoreo. ¡Escribinos!.
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